One of the concerns when commissioning a brand design is longevity. How will it fare as the brand evolves through time?
Even though the Google logo was designed when Google was in its infancy, with one product and a handful of employees, it continued to serve Google well for almost two decades, becoming one of the most iconic brands in the world
Michael Bierut is a partner at Pentagram, where he’s worked for 27 years. As a prolific graphic designer, he’s created some of the world’s most memorable logos, from Mastercard to Hillary Clinton’s iconic H. We recently had the privilege to talk to him in our library about how logos influence our culture, our history, and our minds.
For Massimo, this was an ideological choice, an ethical imperative. “In the new computer age,” he once wrote, “the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.” For me, it became a time-saving device
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points.hannahishere.com
“We’re living in a world where getting nasty tweets about your work is the second worst thing that can happen to people launching new logos—the worst is that nobody notices.” Michael Bierut is talking a day after the release of Pentagram’s Mastercard rebrand, to which the response has been predic
nlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day .
The recent Big Ten logo received mixed reviews. Designer Michael Bierut responded. “Trying to be clever with the math in terms of the name and logo doesn’t seem to be a game that anyone can win. — MICHAEL BIERUT
For the last 10 years uVited has been dedicated to providing their customers with the best natural health products.
Recently we created a new visual identity for uVited that better reflects its mission, showcases its core values, and pays homage to all things Nature.
Ruth Kedar's Duolog deck is quite the opposite of her Analog. Here no emphasis on strict geometrical shapes, but elegant, loose shapes and an abundance of color. These designs are alive. While the Analog deck is structured and still, the designs of the Dualog deck look chaotic and suggest motion by the use of repeated shapes in different colours