Chip Kidd has been a graphic designer, book designer, editor, author, lecturer and musician. According to Graphic Design: Amercian Two, he has been credited with "helping to spawn a revolution in the art of America book packaging in the last ten years." Kidd is currently the associate art director at Knopf, an imprint of Random House.

Karen McGrane is an author, speaker and professor known for her expertise in website content strategy and user experience design. She has led projects for companies including, The New York Times, The Atlantic, and Time, Inc. McGrane is also the author of Content Strategy for Mobile. McGrane is also a professor at the School of Visual Arts in Manhattan.

David Allen is a productivity consultant who is best known as the creator of the time management method known as "Getting Things Done". He is the founder of the DA Company, an executive coaching firm using his methodology. Allen was also one of the founders of Actioneer, a company specializing in productivity tools for the PalmPilot.