ABOUT
BALANCE
PROXIMITY
ALIGNMENT
REPETITION
CONTRAST
SPACE
Staying true to design Fundamental
There’s always a lot to learn, a lot to do, and a lot to consider when you’re a beginner – not to mention the fact that technology is constantly evolving, new software is being released, and new trends are coming at you rapid-fire. Truth be told, it can get a little overwhelming.
BALANCE
PROXIMITY
ALIGNMENT
REPETITION
CONTRAST
SPACE
Balance in design is similar to balance in physics. A large shape close to the center can be balanced by a small shape close to the edge. Balance provides stability and structure to a design. It’s the weight distributed in the design by the placement of your elements.
Proximity creates relationship between elements. It provides a focal point. Proximity doesn’t mean that elements have to be placed together, it means they should be visually connected in someway.
Allows us to create order and organisation. Aligning elements allows them to create a visual connection with each other.
Repetition strengthens a design by tying together individual elements. It helps to create association and consistency. Repetition can create rhythm (a feeling of organized movement).
Contrast is the juxtaposition of opposing elements (opposite colours on the colour wheel, or value light / dark, or direction – horizontal / vertical). Contrast allows us to emphasize or highlight key elements in your design.
Space in art refers to the distance or area between, around, above, below, or within elements. Both positive and negative space are important factors to be considered in every design.
The Museum of Modern Art 11 West 53 Street, New York, NY 10019
TIME : 10/28, 1 p.m - 5:30 p.m