It is likely that you started your day with microinteractions. By turning off the alarm on your smartphone, you engaged with a user interface in a single moment.
And you continue to engage in these moments throughout the day: when playing your favorite track on Apple Music, checking your email, answering your phone - various actions which do not force us to ponder over what outcome we are going to get. Each of these moments is so small that you probably do not even
care much about. They are so tied into our everyday life so
became invisible - if you are an average user and have a little deal
with web design, you could hardly say how they work or look. But once you face with a clumsy feedback form, you will surprise how much such small details matter for an overall positive feel of a website.
Trust to a product comes from experience. Lack of trust comes from either lack of understanding or lack of control. So it looks like all roads lead to a customer-centric design when everything is spinning around a user. Being Motion Designer, I agree that paying attention to every detail of any product we create is as important as the design of these