During this year's Milan design week, Nendo will submerge 30 of its new vases in an aquarium so that they gently move around like jellyfish. The Jellyfish Vases are made from ultrathin transparent silicon, which has been dyed twice to make it look like it is just a sillhouette when submerged in its water-filled display. Through its design, Japanese studio Nendo hoped to redefine the conventional role of a vase. The installation, hosted at the Jil Sander store in Milan, will feature both flowers and vases floating inside the tank. The strength and direction of the water's current will change, so that the vases undulate gently along the bottom of the tank like slowly moving jellyfish. "The design was to redefine the conventional roles of flower, water and vase by making the water inconspicuous, with an ensemble of both flowers and vases floating inside the filled water, as opposed to simply showing off flowers in a water-filled vase," said Nendo.
I guess it's part of our cultures. Let's say for Italians, when one says red, Italian designers can see a lot of different reds. They have hundreds of colors of reds, but not just red. On the other hand, I think the Japanese, we perceive more tones of light and shadow. So that's one of the reasons why I guess Japanese designers tend to like white and black—so we can play more with shadows and light. And that's where we start working on finishes and forms as well. Usually we start working on white and black because it's totally the contrary and we can see if it works or not, if it works on white and black it works for all colors.
Nendo means like Play-Doh, like that kids would play with. That's exactly the way I want to work as a designer—to be flexible and changing like Play-Doh changes color, shapes, sizes, to have that flexibility in designing.
Yes, yes. I work on all of the initial concepts. I meet all my clients. I do all my presentations and check all the prototypes and the construction sites as well. We are a team of 28 to 29 designers, but I check it all. Everything.
No, I don't. And we're working on about 220 different projects at the same time, all at once. So in the end I have to travel around the world almost every month. I start from the west side of the States, go to NY and then fly to Europe, and I stay there for about a week meeting with all the clients there. Then I go to the Asian countries to check on the interior sites. And then I come back to Japan for about two weeks and it just keeps on going like that. It's really nice. It's really exciting.