User's Festival
The term interaction design was coined just a few decades back with the introduction of the first interactive systems. The new interfaces presented a new set of challenges to the traditional graphic designers and a new discipline of web design was born.

According to the Interaction Design Association, interaction designers focus on user-centered design, based on the understanding of real users including their experiences, goals, needs, wants and tasks. This discipline approaches design from users’ perspective, but at the same time it strives to balance the users’ needs with business’ technological capabilities and goals. And by doing so, interaction design provides the apt answer for complex design challenges.

In a nutshell, Interaction Design is about making the connection between a device, its interface and the user; it facilitates the actions we want to take with any given system. Every time you make a choice on a digital device, interaction design is what responds; it makes a framework of text and objects useful, learnable and ultimately, intuitive. It delivers that almost human element that makes technology enjoyable and pleasant to
interact with.

Good interaction design centers on human connection.

Interaction design isn’t only about how interfaces behave, it’s about how people behave, and then adapting the technology accordingly. You first must understand your users on a level where you can determine what they want and expect, and then you have to determine how to facilitate those needs within the technological constraints of your website, product or service. This is an integral part of building a positive user experience.
User's Festival