Location and Schedule

Three days of intense focus on digital design, UX, and more. If you care about creating the best possible experiences for the people who use your work, and crave concentrated time to level up your skills in the company of your peers, Responsive Design — Multi-Device Availabilty is the conference you’ve been waiting for.

Saturday, May 13
6 – 8 AM Breakfast
8 AM Registration
Avoid the check-in line Monday morning by checking in Friday afternoon outside the conference hall. We’ll be fully staffed to get you checked in for the event, and to answer any questions you might have. Be the first to get all the goodies and breeze straight into the ballroom the next morning!
10 AM Morning Welcome and First Day Introduction
10:50 AM Short Break
11 AM Adaptive VS Responsive Web Design
If you have been associated with web designing in any way, you would have certainly heard about responsive web design. Web designers are possessed by the fact that they can develop a website that works fluidly across multiple platforms. Clients, on the other hand, also celebrate the ability to tap customers across devices. However, there has been a new approach that has been catching everyone’s fancy in the recent times. It is called Adaptive Web Design. We will talk about which approach works best for you.
11:40 AM Content Usability: Beyond Legibility, Readability, and Comprehension
You’d think that the 3 criteria discussed in this article would be enough to ensure great web content. Not so. They are necessary, but not sufficient.
12:20 PM Lunch
1:40 PM Why Full Sites Don't Work for Mobile Use
It's common today to hear people argue the following: Mobile users have increasingly high expectations for what they should be able to accomplish on their phones, so eliminating content or features will inevitably disappoint some people. It's therefore better, the (flawed) argument goes, to serve the full site to everybody, including mobile users.
2:20 PM Frameworks
Over the past few years, we’ve been learning how to adapt our layouts to the infinite canvas of the web. Our sites can be viewed on any size screen, at any time, and responsive design is one approach that lets us accommodate the web’s variable shape. But with all of the challenges we’re facing and those yet to come, we need to begin building not just patterns, but principles for responsive design—principles that will allow us to focus not just on layout, but on the quality of our work.
3 PM Short Break
3:10 PM Designing a Design System
Product Design for web and mobile is evolving at a fast pace. As the range of devices and platforms continues to expand, so do the various design considerations. Design systems help a design team build a framework that meets their needs by bringing together all of the critical design components - including style guides, pattern and UI libraries, CSS frameworks and other resources.
In this session, we will discuss:
Strategies for how to approach, design and build an effective design system
How to successfully maintain the system to ensure ongoing usefulness
Elements that design systems need to be sustainable that are critical for success
3:50 PM Workshop: Puzzles and Layouts
Sunday, May 14
6 – 8 AM Breakfast
8 AM Registration
9 AM Morning Welcome
9:30 AM First Rule of Usability? Don't Listen to Users
In past years, the greatest usability barrier was the preponderance of cool design. Most projects were ruled by usability opponents who preferred complexity over simplicity. As a result, billions of dollars were wasted on flashy designs that were difficult to use. Jakob Nielsen will talk about his experience with user input and basic rules of usability.
10:10 AM The State of Font Control
So, why is so much website text so hard to read in the first place? Jakob Nielsen will talk about font management and problems with readability
10:50 AM Short Break
11:00 AM Readability Guidelines for Websites
We can't wait for Microsoft to ship a good browser, though that has to be the ultimate solution to the font size problem. For now, Jakob Nielsen will tell you his guidelines to increase readability for the web.
11:40 AM Applying the Writing Guidelines
A common thread between conciseness, scannability, and objectivity is that each reduces the user's cognitive load, which results in faster, more efficient processing of information. (Concise text contains less information to process; scannable text calls attention to key information; and questioning the credibility of promotional statements seems to distract users from processing the meaning, our earlier studies showed.) Thus, our aim was to rework existing Web pages so that they would minimize cognitive load and enhance speed and efficiency.
12:20 PM Lunch
1:40 PM Website Reading: It (Sometimes) Does Happen
When web content helps users focus on sections of interest, users switch from scanning to actually reading the copy.
2:20 PM Kindle Content Design
Writing for Kindle is like writing for print, the Web, and mobile devices combined; optimal usability means optimizing content for each platform's special characteristics.
3 PM Short Break
3:10 PM Repurposing vs. Optimized Design
Find out the pros and cons between the two opposing schools of user experience strategy.
3:50 PM Workshop: Creativity Challenge — Can your Design Stand Out?
Monday, May 15
6 – 8 AM Breakfast
8 AM Registration
9 AM Morning Welcome
9:30 AM Web VS. Print
Anything that is a great print design is likely to be a lousy web design. There are so many differences between the two media that it is necessary to take different design approaches to utilize the strengths of each medium and minimize its weaknesses. But there is no need to choose between creating a usable design and an aesthetically pleasing design—both can be achieved simultaneously if attention is put toward both goals.
10:10 AM Nonfiction Books on Tablets: Still a Work in Progress
Raluca Budiu discusses what makes fiction books different than non-fiction ones and why she in spite of repeated attempts, was never able to use digital formats for reading nonfiction books.
10:50 AM Short Break
11:00 AM Scaling User Interfaces: An Information-Processing Approach to Multi-Device Design
Designing for all screen sizes must consider the capacity of the human–device communication channel, which depends on users’ memory, device portability, and screen size.
11:40 AM Open Discussion
We finally have the tools necessary to create amazing page designs on the web. Now we can art direct our layouts, leveraging the power and tradition of graphic design. In this eye-opening talk, We will explore concrete examples of an incredible range of new possibilities. Our guests walk through a step-by-step design process for figuring out how to create a layout as unique as your content. You’ll learn how Flexbox, Grid, Shapes, Multicolumn, Viewport Units, and more can be combined together to revolutionize how you approach the page — any page.
12:20 PM Lunch
1:40 PM Adaptive Content, Context, and Controversy
In 2016, "adaptive content" has become a buzzword. To some, it’s a complex, long-term initiative to structure content for flexible reuse and dynamic targeting. To others, it’s a way to ensure that everyone, everywhere, sees exactly what they want! In this talk, we will share our own perspectives (and reservations) on how adaptive content is being used today. We’ll discuss how adaptive content supports targeting content to device type—and why that’s rarely necessary. We’ll also describe ways that adaptive content can support tailoring content according to context—and ways that can go wrong. You’ll walk away with a better understanding of when adaptive content is necessary and how to get the most value from it.
1:40 PM Closing Remarks
2 PM After Party
three full days,
May 13 – 15, 2017
Loews Madison Hotel
1177 Fifteenth Street NW
Washington, DC 20005
+1 202-862-1600
Special Room Rate
USD $329,
plus applicable taxes at the Loews Madison Hotel
Valid between May 11, 2017 and May 19, 2017
Subject to availability