“It’s like walking on thin ice”
HuangHai always says when he talks about the process of poster design. HuangHai is widely agreed
to be the most celebrated Chinese film poster designer in China. His design firm, Zhuye, is also a
leader in the field, the first choice studio for posters for Chinese-speaking movies from directors like
Wang Kar-wai, Ann Hui, Hark Tsui, Stephen Chow, and Johnnie To. In a list of the top ten film poster
designs of 2016, as selected by Chinese media, over half were by Zhuye.