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Squares Everywhere - Chinese characters are designed on a rigidly square grid, and well-designed characters sit evenly within a square space. Even Chinese punctuation marks typically take up a full square of space, and there’s no need to add additional spaces after periods or commas. Directionality - These days, in most situations, Chinese text is read left-to-right, same as English. But because of that whole built-on-a-square thing, Chinese works a lot better rendered up-to-down in vertical lines. This means that in arty contexts where blocks of texts are short (book covers, logos, signage) it’s ok to get pretty creative in terms of how you lay out characters without losing too much readability–as long as there’s some semblance of a word order, it can probably be read. For basic reading, however, left-to-right, top-to-bottom (like English) is standard.